In 2025, B2B lead generation is transforming faster than ever—driven by AI, automation, and intelligent data ecosystems that prioritize precision over volume. Among all the technologies reshaping the demand generation landscape, Intelligent Document Processing (IDP) has emerged as a game-changer. For businesses aiming to accelerate revenue, p

B2B marketers are operating blind. They measure campaign performance, track leads, analyze conversion rates—yet they're only capturing fraction of actual buyer journey. The majority of prospect research, peer recommendations, and buying decision-making happens outside tracked systems. This hidden behavior—dark social and dark funnel—represent

Omnichannel marketing has evolved from aspirational concept to operational imperative. In 2025, B2B buyers expect seamless, consistent experiences across every touchpoint—email, LinkedIn, social media, webinars, content platforms, sales conversations. They expect organizations to remember their previous interactions, understand their context, an

Intent data has revolutionized B2B marketing over the past five years. The ability to identify prospects actively researching solutions in your category—before they raise their hands to sales—transformed how organizations approach lead generation and demand generation. Predictive intent signals became foundation for sophisticated ABM programs,